Meet our Professional Contributor

Having over 17 years of experience in market research and consulting with specialization in Qualitative Research and consumer behavior. Expertise in quantitative research, business consulting, and motivation based training. Having deep understanding of theoretical and psychological models such as ethnography/immersions, Hofstede, Censydiam, NeedScope and Archetype based researches help provide strategic counsel to clients. Sector specialization is across government, telecom, technology, media, FMCG, consumer durables, automotive, education, chemicals and petrochemicals and hospitality. Have worked on some of the world’s leading brands and companies like Asian Development Bank, Tata, Makemytrip, Pepsico, Zovi, Yatra.com, Amazon, Medinfi, Oyo rooms, Tata Motors, Renault, GM, Ford, Biocon, VM Health, Sanofi, Reckitt Benckiser, Dabur, Microsoft, Samsung, Nokia, TCE, Deutsche Bank, Diageo, GE, Market Vistas, Thomson Reuters, ISB, Syngenta, Spice, ICI Dulux (Akzonobel), Combe, Times of India, HT, Fever FM, GPI, Louve Hotels, Salora, Johnson Diversy, MasterCard, UTV Bloomberg, Oriflame, KSIDC, Indian Oil and Eastman Chemicals. Experience ranges across in leading projects to provide the most effective solutions to clients. These include brand researches, message development, concept/product/ad evaluations, new product development, attitude and perception studies, brand equity research, market entry strategies to name a few. She has led and worked on projects using various methods such as, detailed secondary or desk based researches, qualitative methods covering focused group discussions, in-depth interviews, creative workshops, ethnography based interactions, observations, journalist type interviews and shoppers research. Have moderated more than 2500 groups, workshops, personal interviews and conducted observations/ethnography across categories target audiences and stakeholders such as B2B (C suite, media, government, IT decision makers), B2C (General population, students, HNIetc) and self employed professionals or channel partners. In my last role as Director South Asia and core member of leadership team for Penn Schoen Berland, South Asia (A division of Genesis Burson-Marsteller) helped company to set up their South Asia office in India. Responsibilities included business development, thought leadership, training and development of the team, guiding cross country teams on projects with focus on South Asia and establish operational excellence for South Asia Office. Travelled to United States for Learning PSB proprietary tools and business model. Conceptualized key projects for Penn Schoen Berland which include - ‘Launch Poll- The PSB 50 : How Global Bizfluentials view the rise of the Indian MNC’, ( a poll amongst business elites including ITDMs) - The Budget 2011 and proprietary C-Cube . Television appearance as one of the three panelists for discussion on Budget 2011 survey results, a poll conducted by PSB amongst c-suite executives in India appreciated by peers and colleagues. Currently involved in mentoring start-up, budding professionals.